BritWeek is about celebrating the creativity and innovation between two of the world's most influential economies, Great Britain and the United States. For this to be successful it's about audience reach, relevance and engagement.
Berwick Street Soho
Junk Food Clothing Co
Zico Coconut Water
U.S. President, University of the Arts London East Coast Alumni Association.
University of the Arts London (ual) is Europe's largest specialist art and design university with six world-renowned Colleges offering courses in art, design, fashion, communication, business and performing arts.
Campaigns include the award winning "Find Your Greatness" which ran during the London Olympics (no pun intended)
Nike Sustainable Flyknit
With an annual turnover of $9.9bn and more than 120 million online users, ebay is an online leader. Like any online brand, it's key that offline experiences and messaging are engaging and complement the core business.
When the Alexander Wang x H&M collaboration launched, online traffic crashed the website. Being the second-biggest apparel retailer in the world with around 2,470 stores in 35 countries.
The setting of any product and/or production is always important as it helps tell the story and reinforce the brand message, hence the serene picture.
Media is the business of captivating story telling.
Having a clear narrative to produce intriguing dialogue and content that resonates with the audience/consumer is key.
Journalism is gathering, processing and disseminating information important to the audience. Early in my career after completing my masters degree in Journalism, and before my MBA in Business, Finance and Marketing. I went to work for the BBC as an economics and business journalist. That experience honed my skills in strong story telling, research and producing items that captivate and engage audiences around the world. While researching and interviewing a spectrum of CEO's, CFO's, COO's and other trail blazing business leaders, this insightful gave me knowledge to what makes a successful business. The world is a serious place so it's nice to lighten up and use my communication skills in different arenas when time allows.